Recently, the University of Minnesota started it's new advertising campaign, "Because", which builds upon the previous campaign, "Driven to Discover" which was my favorite but I digress.
One of the first researchers to be highlighted in the "Because" campaign is my boss, Massoud Amin, and his work in "Smart Grid" technologies. Here's the commercial with Massoud.
As a side note, the building where the commercial is shot is not actually the building which houses our offices - rather, it is the new Science Teaching and Student Services (STSS) building which happens to be where I teach my class.
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